IIS 03-24851
Using Social Psychology to Motivate Contributions to Online Communities
Submitted by skim on Sat, 2006-01-28 06:52.
Clab
| Field | Value |
|---|---|
| Title | Using Social Psychology to Motivate Contributions to Online Communities |
| Authors | Gerard Beenen, Kimberly Ling, Xiaoqing Wang, Klarissa Chang, Dan Frankowski, Paul Resnick, Robert E. Kraut |
| Url | http://www.si.umich.edu/~presnick/papers/cscw04/cscw2004preprint.pdf |
| Abstract | Under-contribution is a problem for many online communities. Social psychology theories of social loafing and goal-setting can lead to mid-level design goals to address this problem. We tested design principles derived from these theories in four field experiments involving members of an online movie recommender community. In each of the experiments participated were given different explanations for the value of their contributions. As predicted by theory, individuals contributed when they were reminded of their uniqueness and when they were given specific and challenging goals. However, other predictions were disconfirmed. For example, in one experiment, participants given group goals contributed more than those given individual goals. The article ends with suggestions and challenges for mining design implications from social science theories. |
| Appears In | Proceedings of ACM CSCW 2004 Conference on Computer Supported Cooperative Work |
| Location | New York, NY |
| Publisher | ACM |
| Publication date | 2004 |
| Pages | 212-221 |
| Date added | 01.28.06 |